Friday, June 26, 2009

Press Release

MATV launches its online mail portal for Same-Day & Next-Day Mail delivery to any address in the U.S.

MATV, Mail Across The Void ( http://www.mailacrossthevoid.us/ ) The world's first online document solution and mail delivery service company- today introduced the most competitive service available for urgent same-day and next-day documents, originating from anywhere on the worldwide web, for delivery to businesses and residents in the United States. Customers (within: financial services, banking, insurance, advertising, publishing, or other industries where document delivery is critical) can now receive and send same-day and next-day documents, data, and mail, for delivery to any address in the United States.

The telegram of the twentieth century is dead. However, there exists an enormous need for reliable, cost effective document transfer solutions for the new millennium that will accommodate the fast-pace of worldwide communications necessary for thriving businesses and consumers alike. MATV is that solution.

Mail Across the Void is a web-based platform enabling delivery of same-day and next-day mail, from keyboard to mailbox, in three simple steps. Login to the message center, enter in a destination zip code and create your message. Rates are automatically calculated and you post your message for delivery. It couldn’t be easier!

Mail, media, & documents are delivered the same day (within 2-6 hours) by a MATV courier. Next-day mail is delivered by the United States Postal Service. Compare MATV rates to those of other service providers and you’ll see why MATV is your best message service value.

MATV is the perfect solution for sending legal documents and communications, medical notifications, collection notices, financial announcements, congratulatory and condolence messages, non-profit solicitations and time sensitive offers. Premium services include: Pre-paid Master Card & Visa gift cards, media mail, data files & programs, non-disclosure agreements, patent submissions, stored messages and address lists. Senders can upload entire product catalogs for overnight delivery and follow documents & mail with online tracking. Documents are 128-bit encrypted and securely archived. **

Simply stated: “Mail Across the Void bridges the gap between your computer and the U.S. Postal service, by utilizing a unique internet data platform, for fast, low-cost, reliable messaging that combines 25 years of message service experience with cutting-edge communications technology. Across the Void is proud to introduce the world’s first Electronic Mail to Mail program”.

There is now a convenient point in cyberspace where electronic documents can cross over the “virtual void” to physical delivery anywhere in the contiguous USA via certified courier or U.S. Postal Service. MATV services can be tailored to meet your company’s specific needs. Premium and International Delivery outside the continental US will be available in the third quarter of 2009! All MATV services are mobile device compatible!

MATV was founded in Boston, Massachusetts as a subsidiary of ESM Telegraph Co., an agent for Western Union since 1983. ESM’s second subsidiary, GlobalComm, Inc. has maintained a significant presence in the cellphone and electronic communications industry since 1991. Corporate offices are located at 87 Main Street in North Reading, Massachusetts.
** Note: These services not yet available in all areas.

Wednesday, June 24, 2009

Sound Bytes Radio

Learn to be like Google with these three rules

Megan Smith is Google's director of new business and strategy. And Google knows a thing or two about both.

Since your business - especially if it's connected to broadcasting - is unlikely to have anyone with such a title on board, let alone unlikely to fancy that it needs one, you might be curious about what Megan's three rules are, and why Google believes in them so utterly.

As told by Alan Webber in his new book Rules of Thumb: 52 Truths for Winning at Business Without Losing Your Self , here are Megan's rules:

1. The consumer participates
2. The consumer drives
3. Open systems beat closed systems

Let's take each in turn...

1. The consumer participates

The line between producer and consumer is getting fuzzy.

What is a "program director" in an era when listeners are programming their own iPods and Pandora stations, an era when some of us are creating radio programs for the rest of us?

What is an "air talent" when listeners are podcasting their own content or, say, contributing parody songs to enhance your morning show?

What is a "news station" when the most current headlines come from Twitter, and a revolution is powered by YouTube?

We can blather on all we want with the comforting slogan that "radio is the original social network" but - right or wrong - what does that matter to today's audience? After all, the Model T was the "original automobile."

If you don't open the gates for audience participation on-air and online, then you are hopelessly out of step with the times, and your audience will choose to participate without you and around you.

Shockingly, I can't even find a radio station website with so much as a "tell us what you think" response box on its front page.

If you don't want your listeners to participate and you don't care what they think, there's no better way to tell them so.

2. The consumer drives

The gift of choice is that consumers choose. And the era in which their choices were constrained by the broadcasters on an FM or AM dial are long gone.

Even today, however, I see broadcasters Hell-bent on attracting listeners to their websites and keeping them there, as if their audience didn't have a zillion options to choose from and every inclination to do so, regardless of what you want.

The goal isn't to try to glue listeners to our properties, but to make our properties so attractive that listeners want to go there. The goal isn't to force listeners to our sites but to allow listeners to share our content wherever and with whomever they want - because they want to and because it's worth it to them.

As Webber writes: "Your job is to learn to accept the fact that you're not driving anymore...Your job is to create the most exceptional, enjoyable customer experience you can conceive of. You're just another roadside attraction. That's it."

When the customer is driving its imperative to know what that customer wants and where she wants to go. Woe unto the broadcasters who fail to do their homework in this area. They will be playthings for Arbitron.

3. Open systems beat closed systems

Whether its the fall of the Berlin Wall or the current strife in Iran, nature gravitates towards open systems.

Historically, radio has been a closed system - an exclusive club with a limited supply of federally sanctioned members. But thanks to the Internet, no more.

Even famously closed Apple throws open its doors to podcasters and radio streams and iPhone apps - and the primary sales pitch for the iPhone becomes not the calls you can make with it but the apps you can use on it - Apps which depend on an open system (albeit one with standards and an approval process).

It's still common to find radio groups that perceive all the answers to their digital problems reside within the corporate castle walls. But nature suggests that such fixed, closed systems are extraordinarily vulnerable to environmental change. Meanwhile open systems, writes Webber, "save money, increase speed, invite participation...break down barriers, promote pragmatism, spotlight talent, and reward real performance."

Better to be like Google.


Ed Morando
Sound Bytes Inc.
www.hepmusic.com
www.acrossthevoid.com

Friday, June 19, 2009

Sound Bytes Radio

Streaming video and music will generate more than $78 billion in network-derived and content-derived revenue over the next six years in the United States.

According to a recent study by The Insight Research Corp., streaming media includes content that is delivered across the Internet, IPTV network or mobile handset. Streaming media refers to the transmission of digital audio and video files over an IP network or wireless network in real time or on-demand, while prohibiting users from storing the files locally.

The study also estimated the revenue from the various types of content-derived revenues, along with associated advertising revenue. The streaming market is projected to grow at a compound annual rate of 27 percent over the next five years, driven by on-demand audio, on-demand video and the accompanying advertising revenue.

"Over the past seven years, as we've tracked the developments in streaming it has evolved from an esoteric niche to a mainstream market," said Robert Rosenberg, Insight Research president. "What we predicted way back when is coming to fruition. The advertising revenue that long supported traditional TV is gravitating to this new medium, putting downward pressure on traditional TV distribution schemes.”

Sound Bytes Radio delivers streaming music, audio & digital display content on schedule to retail locations nationwide. Additionally, Easy Player from Sound Bytes provides a branded radio station tailored for client websites streaming demographically correct music, audio & video commercials. Easy Player has a follow me feature that keeps the player open long after the visitor has left the clients website extending the advertising exposure ( http://www.acrossthevoid.com/hepWebPlayer/EasyButton.aspx. )

Sound Bytes Inc., 87 Main Street, North Reading MA, 01864 tel. 800 8350-4723
www.hepmusic.com


Ed Morando
Sound Bytes Radio

Wednesday, June 17, 2009

Mid-month Updates for June 2009

MATV has decided on using PayPal for integrating its payment interface for new web users. Programming for the billing module will be completed by the end of June. Non corporate web users will be able to pay for their document deliveries by any major credit card.Negotiations are underway for additional exposure of the MATV website with a well known online portal that is currently providing online shopping for more than 2500 vendors and with over 1.5 million visitors daily.

Professional Prospecting Systems located in Los Angeles California is proposing strategies to MATV regarding the first stage of a national E-marketing campaign targeted at corporate users of same and next day mail service.

The latest updated home page for http://www.acrossthevoid.com is now online and is fully functional.

My thanks go out to all of the members of the MATV team for all of their efforts and hard work during these last couple of months. A special thanks to Moses Smally from Pomona California who has been working around the clock networking across the country with agents and distributors.

Sincerely,

Edward S. Morando
President
MATV

Monday, June 8, 2009

Network Updates

The nationwide network is developing at a consistent pace and is expected to be close to 100% before the end of this year. The marketing efforts are under way targeting the areas where agents are active an online. First official release of the website should be coming within the next 4 to 6 weeks. The document tracking has been beta tested and in operation for corporate clients since April 1, 2009 and has been working flawlessly. Corporate billing on the new platform officially went into effect May 1st and barring a few minor tweaks is also working to expectations. Corporate clients can join our efforts to go green by opting for online paperless invoicing and account management.

Our software development team is now working on the billing module for the everyday web user and should be completed in the next couple of weeks.

I would like to personally welcome all of the new agents who became part of the MATV team in the month of May.

I will keep everyone informed of our progress as it happens.

Sincerely,

Ed Morando
President
MATV